You get an editable draft with questions, response types, and a suggested order.
The guided builder uses deterministic NPSLab rules, not artificial intelligence. From the selected goal, audience, journey moment, and length, it chooses and orders five or seven editable questions. The draft starts with a measurement, asks for the reason behind the rating, and then covers context and improvement. Nothing is published without your review.
For a satisfaction goal, customers after support, and five questions, the draft suggests: satisfaction rating, main reason, influence of the support moment, desired improvement, and ease of completing the task. Every question remains editable before use.
Add your numbers or start with sample data.
Complete the fields to see the result and interpretation here.
A clear survey starts with one decision you need to make.
Each question should cover one idea at a time.
Short, relevant questions reduce effort for respondents.
The draft uses NPSLab editorial rules and templates. It is not AI and nothing is published without your review.
The draft does not know all of your business context and does not replace testing with real people.
No. It combines NPSLab editorial templates and fixed rules. The same goal, audience, moment, and length produce the same initial structure.
No. The draft is created on your device and is not sent or published by the tool. Copy the result before leaving if you want to keep it.
Start with five when the decision is focused and respondent effort should stay low. Use seven only when the extra answers are necessary for a planned action.
It is a starting point. Review wording, answer options, accessibility, and order; remove questions you will not use and pretest with people from the audience.
The references support the definitions and assumptions. The formula used is shown on this page and covered by automated tests.
Put the learning into a real survey and track every response in NPSLab.