Ready-to-copy template
- 1From 0 to 10, how likely are you to recommend our restaurant?
- 2What is the main reason for your score?
- 3What could we improve for your next visit?
Use case · Restaurants and bars
Fix the problem
before the
1-star review.
NPS (Net Promoter Score) is the metric that most influences a restaurant’s reputation. NPSLab asks the customer at the right moment, resolves detractors in private and turns promoters into 5-star reviews.
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32
average NPS in food service
Source: npsBench, 2025
96%
of dissatisfied customers never complain — they just leave
Source: Lee Resources
5-7×
more expensive to win a customer than to keep one
Source: Harvard Business Review
0–10
scale used in the core NPS question
Net Promoter Score standard
Why measure NPS in restaurants
A negative review costs far more than one comped dish.
In food service, the next booking is driven by online reputation. A dissatisfied customer who was not heard becomes a public review that scares away dozens of future diners — and 96% of them never complain: they simply do not come back. NPS is the early warning system: it captures dissatisfaction while the customer is still at the table.
9-15
people hear about a bad experience from a single customer
70%
of first-time customers never return without a reason to come back
NPS benchmark · food service
World class70+
Excellent restaurant50+
Industry average32
Risk zone< 20
NPS scale: −100 to +100. Above 50 is already considered excellent.
The problem
A dissatisfied customer rarely complains at the register.
They pay the bill in silence — and pour everything into a public review days later, when it is already too late to fix.
Feedback that arrives late
You only find out about the slow service at table 8 or the cold dish once it is already in the Google or delivery-app stars — public and permanent.
Promoters who disappear
Delighted customers rarely leave reviews on their own. Without a nudge at the right moment, your best reputation stays invisible.
Several locations, zero visibility
With dining and delivery, or more than one location, comparing satisfaction turns into a spreadsheet — and nobody looks at the spreadsheet.
The solution
Hear the customer at every stage of the visit
NPSLab sends the right survey at the right moment — by WhatsApp, SMS, email or a QR code on the table and receipt.
1
Before
Booking / arrival
Confirm the reservation and record preferences before the customer is seated.
2
On the floor
Service
Rate the first impression: greeting, speed and the warmth of the team.
3
During
Key moment
Catch problems during the meal — there is time to fix them before the bill.
4
End of visit
The bill
A QR code on the receipt or table captures the score with the experience fresh.
5
1-24h after
Post-visit
Promoters are invited to review on Google, delivery apps and TripAdvisor. Detractors are resolved in private.
Promoter (9-10)
Directed to review publicly → more 5-star reviews
Detractor (0-6)
Instant alert to the team → resolved before it becomes a review
In practice
A QR code on the table, and the survey starts on its own
The customer points the camera at the QR code on the table and rates the experience in seconds, right at the table. A promoter is invited to leave a 5-star review on Google and delivery apps; a detractor triggers an instant alert so the team can act before the bill arrives.
Practical guide
Restaurant NPS survey template
Start with a short survey guests can answer at the table or right after their visit.
How to use the QR code
Place the QR code on the table, check holder or receipt. Use a direct prompt — “How was your experience? Answer in 30 seconds” — and test it before printing.
Create my free surveyExamples
Dine-in
A table QR code helps the team address delays, service and food quality before the guest leaves.
Delivery
Send a link after delivery to separate order, packaging and courier issues.
Events
Survey bookings and groups to measure service, atmosphere and intent to return.
Metrics to track
Turn feedback into operational decisions
NPSover time
Experience trend
Track the score over time to see whether service changes improve how guests perceive the experience.
Tagsmost cited
Operational priorities
Group comments about wait time, service, atmosphere and food to decide where to act first.
Storesside by side
Operational consistency
Compare locations with the same survey and investigate meaningful differences.
Why NPSLab
Built for those who run dining and delivery
Real-time detractor alert
Low score? Your team is notified instantly by app push or email to act before the customer leaves the floor.
Compare locations
Store ranking and chain NPS evolution in a single dashboard, in real time.
Multi-channel
WhatsApp, SMS, email and a QR code on the table and receipt. Reach the customer where they respond.
Store-based plans
Start free with 30 responses/month. Paid plans are shown in the app with localized App Store or Google Play pricing.
Frequently asked questions
NPS for restaurants, no mystery
What is NPS for restaurants?
NPS (Net Promoter Score) is the metric that measures how likely a customer is to recommend your restaurant, on a scale of 0 to 10. In food service, it anticipates online reviews: promoter customers tend to leave 5-star reviews, while detractors hurt your reputation on Google, delivery apps and TripAdvisor.
What is a good NPS for restaurants?
An NPS above 50 is considered excellent for restaurants. According to npsBench 2025, the current food service average is 32 points. An NPS above 70 is world class; below 20 signals an urgent need for attention.
How does NPS help increase positive reviews?
NPSLab identifies promoter customers in real time and automatically directs them to leave a review on Google, delivery apps or TripAdvisor, while detractors are resolved in private before they turn into a negative public review.
When should I send the NPS survey to the customer?
The ideal time is between 1 and 24 hours after the meal, while the experience is still fresh. For delivery, send it right after the order arrives. NPSLab also supports a QR code on the table to capture the score before the customer even leaves.
Your next 5-star review starts today
Set up your first survey in 5 minutes. Start free, no card.
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