Use case · Internet providers

Spot dissatisfaction
before the
cancellation request.

Telecom has the lowest NPS of any industry (average 2-30). NPSLab listens to the subscriber at install, support and renewal, resolves detractors before they cancel and cuts churn.

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2-30
average NPS in telecom — the lowest of any industry
Source: CustomerGauge
<3%
annual churn for ISPs with NPS above 61
Source: Telecompetitor
53.1M
broadband connections in Brazil (Oct/2025)
Source: Anatel
20,000+
providers connect 60% of Brazilian homes
Source: Abrint
Why measure NPS for providers

A cancellation costs far more than one monthly bill.

In a price war, customer experience is the only sustainable differentiator. More than half of providers have churn above 4% per year, and customers usually cancel with no warning. NPS is the early warning system: it captures dissatisfaction while there is still time to turn it around.

5-7×
more expensive to win a new subscriber than to keep a current one
20%
of customers are considering switching providers in the next 12 months
NPS benchmark · telecom
Excellent for an ISP61+
Differentiated provider40-58
Industry average2-30
Risk zone< 0
NPS scale: −100 to +100. In telecom, above 61 already puts a provider ahead of the competition.
The problem

A dissatisfied subscriber rarely warns you before cancelling.

They pile up support tickets in silence — and request the cancellation all at once, once they have already compared prices with a competitor.

Surprise cancellation

The provider only finds out about the dissatisfaction once the customer is lost. With no alert, there is no chance to turn the situation around.

Repetitive complaints

The same issue reported by several customers in the same neighborhood. Support is overloaded without seeing the real impact on satisfaction.

Many regions, zero visibility

Comparing satisfaction by neighborhood, plan or point of presence turns into a spreadsheet — and nobody looks at it in time to act.

The solution

Hear the subscriber at every stage of the journey

NPSLab sends the right survey at the right moment — by WhatsApp, email, SMS or a link on the invoice.

1
Post-install

First 48h

The first hours are critical. Make sure the initial experience is positive and prevent cancellation in the first 30 days.

2
First days

Onboarding

Confirm that speed and stability deliver what was promised at sign-up.

3
After each ticket

Key moment

Rate every technical service call right after support — there is time to fix things before dissatisfaction builds up.

4
Monthly

Proactive

A periodic survey by region and plan catches network problems before the customer complains.

5
Renewal / billing

Before the increase

Customers informed proactively before a price increase are 2x more likely to stay.

Promoter (9-10)
Invited to refer and review publicly → more reputation
Detractor (0-6)
Instant alert to retention → resolved before it becomes a cancellation
In practice

The survey reaches the subscriber in the palm of their hand

Right after an installation or a support ticket, the subscriber gets the NPS survey on their phone — by WhatsApp, SMS or app — and answers the 0-to-10 score in seconds. A promoter turns into referrals and reputation; a detractor triggers an instant alert so retention can act and reverse the churn risk before the cancellation request.

Subscriber answering the provider’s NPS survey on a smartphone
Subscriber answering the provider’s NPS survey on a smartphone
WhatsApp message with the link
WhatsApp message with the link
Real results

What changes when you listen at the right moment

+30NPS pts
Regional provider · 3,500 subscribers

They found that 40% of complaints came from a single neighborhood with a router problem. They fixed it and NPS rose from 28 to 58 in eight months.

-2.4churn pts
Interior ISP · 8,000 subscribers

With detractor alerts and a 4-hour response, churn dropped from 5.2% to 2.8% per year and 78% of contacted detractors were retained.

+33pts in 6 months
Regional provider · NPS 19 → 52

The post-support survey revealed which technicians needed training. Service quality improved and NPS nearly tripled.

Why NPSLab

Built for those who run networks and regions

Real-time detractor alert

Low score? Retention is notified instantly by app push or email to act before the cancellation.

NPS by region and neighborhood

View satisfaction by location and point of presence. Prioritize CAPEX where dissatisfaction is highest.

NPS by technician

Identify which technicians drive the most satisfaction and which ones need training.

Post-install and post-support

Surveys triggered at the critical moments: 48h after installing and right after every ticket.

Frequently asked questions

NPS for providers, no mystery

Why does telecom have the lowest NPS of any industry?

According to CustomerGauge, telecom has an average NPS of just 2, compared to 41 for retail and 19 for financial services. Customers have high expectations (internet is essential) but frequently face instability, slow support and a lack of transparency. ISPs that invest in customer experience can stand out significantly.

How does NPS help reduce churn for providers?

Research from Telecompetitor shows that ISPs with an NPS above 61 have churn below 3% per year, while those with a low NPS exceed 4%. Close-the-loop — contacting detractors quickly — cuts churn by up to 2.3% per year, because you identify and resolve problems before the customer decides to cancel.

When should I send the NPS survey to the subscriber?

At the critical moments: 48h after installation, to ensure a positive initial experience; right after every support ticket, to assess support quality; proactively each month, to catch network problems before the complaint; and before price increases, because informed customers are 2x more likely to stay.

How do I identify network problems by region?

NPSLab lets you segment NPS by any criteria — region, neighborhood, plan or connection type. This way you can tell whether dissatisfaction is localized (infrastructure) or widespread (support, price), which optimizes your CAPEX investments.

Start reducing your provider’s churn today

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